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Recent Articles

Category Date Subject
Car Warranty 11/07 Warranty Cover Price Doubles at Franchised Dealers
Car Warranty 11/07 Over 1 Million Cars Will Break Down Just Outside of Warranty
Debt & Motgages 11/07 The Credit Crunch
Car Warranty 11/07 North South Divide as Garage Charges Top £183 an Hour
Energy 11/07 Avoid the Winter Bill Chill
Energy 10/07 Top 10 Tips for Saving Money on Energy
Prepaid Cards 10/07 ABC’s of Prepaid Cards
Energy 10/07 Barriers to Switching Energy Supplier
Credit 10/07 Consumer Credit Crunch
Energy 10/07 Consumer Prices are Standing Still – Why?
Energy 10/07 Lock in Savings Before the Winter.
Energy 10/07 Why do I Have a Paper Bill? 10 Reasons why you Shouldn’t.

Articles supplied by Xelecta plc, Warranty Direct Ltd and Brightside Plc

Barriers to switching energy suppliers – What is Holding us Back?

It is now over ten years since the deregulation in the UK energy market began. Millions of households have saved billions of pounds by switching their gas and electricity providers. Introducing competition and enabling consumers to find a better deal is at the core of deregulation and it showed in March 2006 when almost one million people switched providers - the largest number ever for a single month.

Energy regulator Ofgem has placed heavy emphasis on creating consumer choice, and this message seems to have gotten across to the majority of UK consumers. However, there are still nine million households that have never switched and it is these households that currently stand to save the most. According to Ofgem, there is over £1 billion available per year in unclaimed savings, and the largest savings are usually made by those that have never switched energy providers before.

In July 2006, online comparison service unravelit.com carried out an online survey of 6,300 AOL users to find out why so many people continued to stay with their existing providers despite the savings available. The findings were very much in line with Ofgem’s research. 37% stated that they had never switched energy providers and 20% said that they would not consider switching in the future. When asked for the single biggest reason for not switching, an overwhelming 56% said they were happy with their current supplier. The remainder listed the reasons below:

Happy with current service56%
Savings too low8%
Too complicated to attempt6%
Afraid of getting locked into a contract5%
Mistrust of other suppliers5%
Don't know how to go about it2%
Other reasons18%

Consumer awareness:

As a percentage of total responses, 15% stated that they were happy with their current service or that the savings were too low to switch. This suggests that a hard core of consumers are not receptive to Ofgem’s message, and that significant work needs to be done to further publicise the advantages of deregulation. The regulator currently estimates that individual savings from switching are as high as £110 per year, a significant amount of money that few households would choose to forego.

A complicated process:

Although it may have been relatively complicated to switch energy suppliers in the past, services like the emoney.co.uk energy comparison service have made the process fast, easy and seamless. All that is now required for a quick comparison of suppliers is a post code, and an understanding of their current expenditure for gas and electricity. If a consumer decides to go ahead with a switch, the switching process is initiated by the new supplier – and carried out at no cost to the consumer.

Contracts:

Most domestic energy supply contracts are now ‘rolling evergreen contracts’, meaning they continue until cancelled on 28 days notice. Some energy companies will offer rewards and rebates to households that remain customers for a fixed period of time, but unlike mobile phone companies, they will not penalise consumers for switching.

Mistrust:

Mistrust of suppliers has its roots in the ‘slamming’ practices of doorstep salesmen. In the early days of deregulation, some households found that their supplier had been switched without their explicit consent, on the basis of false information or without their knowledge. Since then, Ofgem, the Office of Fair Trade and Energywatch have all taken action against such practices and have established a robust complaints framework. It can be difficult to regain consumers’ trust, but UK energy customers are now better protected than they have ever been before.

The emoney energy comparison service offers consumers the opportunity to review the prices and tariffs of all energy companies in their own time and without the pressure of a salesman on their doorstep. This allows the consumer the freedom to choose between energy suppliers and select the best deal for their needs.

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